Unlock insights that maximize your Product launch opportunity

"Data isn't information any more than 50 tons of cement is a skyscraper."

-Clifford Stoll


assess the opportunity

ground the strategy

engage with customers

  • Rapid Market & Opportunity Assessments to facilitate go/no-go BD licensing decisions

  • Demand Assessments that feed early stage and pre-launch forecasting

  • Information Gap Assessments to drive market insights planning and strategy development

  • Customer Journey to refine clinical trial design, understand unmet needs and experience expectations

  • Market and Customer* Segmentation to help you understand your customers and how to speak to them

  • Persona development of priority customer segments to sharpen positioning, messaging and communications straetgy

  • Product Positioning that will serve as the foundation of your brand's promise

  • Concept and Message Testing that will interface directly with your customers*

*Customers=KOLs, HCPs, Payers & Patients


we help health companies...


Madhunika RAGHAVAN

Madhunika Raghavan is a pragmatic and strategic thinker with a passion for elevating insights and inspiring actions from research outcomes. Madhunika's pragmatism is grounded in Pharma manufacturer-side experience, a stint in Tech, and an educational background in economics, and she brings unique managerial focus to each engagement she touches. When she’s not busy making everyone think just a little bit deeper, she loves to read, enjoys a good glass of wine and watching her lovely daughters blossom.

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Christine LAFIURA

The hallmark of Christine's style is her energy and passion for research that serves as the foundation for launch strategy.  Over her 15 years serving as a leader in the world of healthcare consulting, Christine has helped dozens of companies bring the voice of the customer to their business strategy. You can count on Christine to know of a good restaurant in every city and for her ability to recite every word of Frozen thanks to her two daughters.

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Passionate About Launch Planning

Strategic and Creative Thinkers

Experienced Team Anticipates Challenges

Nimble and Agile Partners


envision your future with us?

We pride ourselves on creating impactful work and in that process creating the deepest partnerships in the industry

We seek collaborators who are:

  • Passionate about helping clients succeed

  • Naturally curious individuals who are willing to work hard and leave no stone unturned to help answer questions

  • Team players who are open minded and collaborative - willing to elevate their and others work from good to great

  • Self-starters who get the job done


“In developing our strategy for launch, we began partnering with Christine and her team  roughly 4 years prior to launching in an orphan disease area where we had to really build the market. Our partnership began with a global quantitative study to understand market sizing, attitudes and treatment practices. We enjoyed working with the team and appreciated the time they took to really understand our strategy and go above and beyond to ensure the insights were focused and actionable for our internal stakeholders. Christine and team went on to complete our global patient journey, physician segmentation, materials testing for our unbranded campaign and numerous other strategic engagements.  Working with the team was crucial in preparing us for a successful launch in an orphan disease.  I could not recommend them more highly as a thoughtful and strategic partner."

Executive Director / Emerging Pharma Company / Orphan Disease Asset

“I have known both, Madhunika and Christine, for many years now. Both are on my short list of "go to" research partners to think through and solve complex business questions for me. I consider them true thought partners. I trust them to always bring the right combination of qualitative or quantitative research methods to get to the insights. I enjoy collaborating with them and they are good storytellers - they've always helped me elevate the most impactful insights to my executive management."

Senior Director / Mid-sized Pharma Company / Global Insights Lead

We'd love to hear from you

Envision Health Partners is a proud supporter of St. Jude Children's Research Hospital


@2018 By Envision Health Partners LLC